Table of Contents
Why Digital marketing is important
Now we are going to understand why digital marketing is important so the first point as you can see that.
The way people shop/buy has changed
What do you mean by that, earlier we are going to the physical stores to buy stuff but what do we do now. We shop online from groceries to buying luxury stuff we can do it online with the click of button in just a few minutes. The whole customer journey has changed and what benefits does you know this this is provided to you as a customer obviously you don’t have to go ahead and you visit the store physically, your conveyance time is saved and also you have a lot of options presents all around the globe that you can shop from but if you know if you use to visit a local Store then you had to be confined into the geography of your area but with digital marketing has been lifted and when you have to buy something out now what you do is you can actually go ahead and check out a YouTube video review, you can read a review about a certain product on a website on a blog. So, the entire customer journey has changed from finding out about the product you can see an advertisement on Facebook or Instagram on any other social media platform and then you can click on that can learn more about the product before making that buying decision. That’s how digital marketing actually changed the whole game of doing business in the world today.
Offline marketing isn’t as effective as it used to be
Now we are going to understand why digital marketing is important so the second point as you can see that. Offline marketing means that you know the traditional method. And why is it not that affected now see the problem with offline marketing with the traditional marketing is that advertises used to spend companies used to spend a lot of money on traditional marketing but you tell me that how many times have you went ahead and bought out of a template that you found at your gate, at the gate of your home. Or you know when there are these people who are supplying flyers and other promotional material in the shopping mall how many times have you go ahead and bought from those. Yes, some people do but not a lot of them and the disadvantage is that companies was spent money to do so will never get to know that the people who have come and done business with them from which medium how they actually come from did become after seen as ad a newspaper or did they come after reading ad about of a template and then they came and you know bought the goods and services from them, so that’s disadvantage. After the survey 50% of marketing budget was wasted as you could never know what works and what didn’t. So, this means that 50% work as well but a company would never know that which 50% work like the banner ads work or the newspaper ads work or something on the radio that you were promoted that work you would never get to know that and that would actually lead to a lot of money wasted but when it comes to digital marketing the highest form of advantage.
Robust analytics and tracking
Now we are going to understand why digital marketing is important so the third point as you can see that. You can actually learn a lot of stuff about your audience like you can know from which marketing platform did you get the most results that you can get to know the information about your audience like your know how many of them males how many females and which country are there from, which city are there from, in fact you can get information in this details you can get to know that which mobile which mobile operating system using are there Android user and iPhone user. So there a lot of information that you can actually get when you do marketing digitally, there is a lot of tracking that you can do, you can actually track that where did my lead come from come from Facebook, lead come from Google, lead come from any other social media platform lead come from any others organic stores like lead come from a blog, so that the advantage of digital marketing.
Now we are going to understand why digital marketing is important so the forth point as you can see that. Obviously you are going to reach people at lower cost and you are going to reach a higher number of people. You can actually reach any kind of an audience all around the globe even if they don’t know you even you know they are not located in your vicinity or like you know obviously they are no geography prescription when digital marketing has taken over the world you can shop something from America, from China and you know the product will get delivered to your door step in a matter of few days and you can do it as a brand for your own customers obviously you have an opportunity to reach out any kind of people online you know the best part is that when it comes to digital products, when you are actually learning from this one I am sitting in Bihar right now create the notes for but you might be anywhere in the in India or maybe you might be anywhere around the globe you know learning from this notes. This is kind of an advantage when it comes to digital marketing you are actually learning from the comfort of your home.
Better engagement with audience
Now we are going to understand why digital marketing is important so the fifth point as you can see that. like you know when you buy something from Amazon or some other websites you can check out the reviews, or you can just go ahead and post your own review using which people can then decide it future that they should buy the product or not and you can even connect with brands on social media because lots of brands are now been very active on social media and not just in a formal way, they are actually going ahead and talking to you in terms of your language like in the slang that you use right there are numerous as well so that you can relate with them.
Now we are going to understand why digital marketing is important so the sixth point as you can see that. Just like I told you that when you have found your audience on a certain platform that is working well for you, now you can actually scale your business by investing your money and your effort your time your resources into that particular platform and you can scale your business exponentially with the matter of few weeks for a few months. Which is to be very difficult when you know you have to run an offline business during offline traditional methods. So, you know one more advantage digital marketing is that you just like I’m sitting here creating this note for you, you know digital marketing has opened up a lot of new business opportunities for people.
Now you people must have understood why digital marketing is important should be done, many people do not tell you why digital marketing should be done. Now when you have fully understood, then you start. Why digital marketing, why digital marketing, why digital marketing, why digital marketing