Table of Contents
Why you must have a website
In a previous article we have talk about what is digital marketing, why digital marketing, different channels of digital marketing, the ways to earn using digital marketing and how to start with digital marketing.
So now we are going to talk about why you must have a website to learn digital marketing or to actually go ahead and earn money using digital marketing because if you don’t have a website, you know you can’t prove to the world that you are a digital marketer. Because I have told you the different marketing channels all of them have to be associated with the website. So why you must have a website from a digital marketing learner perspective as well as a business perspective because I don’t know as a viewer if you are just a student of the digital marketing or you are an actual business owner who has plans to use digital marketing to grow and scale your business. If you are student and you are going to apply for digital marketing job where in you are going to work for a company and eventually up business then you should understand that why a website is must for any business so that way you will know that website as a digital marketing asset is required to do what all things in the market and how you can help me to competition in get more and more business for your employer or for yourself if you are going to do it for you know. So why you must have a website.
Online real estate
First of all it’s your online real estate, I told you when we have to advertise are business on a Billboard, you can cost a lot but when it comes to website you know when you have your own website you can actually charge people to pay you money for displaying ads on website and obviously that’s going to be cheaper for that client but still it’s going to give you the money because you just have to replace one image with a link to it. It since I am mentioning the word online real estate it means the bigger the advertisement on your website the more you can charge for it, so obviously it’s your online real estate but if you know how to use it as a real estate. This is the first reason that tells you why you must have a website.
Depicts professionalism and credibility as your customers expect it
The second reason that why you must have a website is that depicts professionalism and it establishes your credibility because your customers expected nowadays to be honest. If you have a product but you don’t have a website people are not going to believe that you have a real business just imagine how you see any business who doesn’t have a website in comparison to who has website, obviously the one who has a website it shows that the person has invested into a building a website and showcasing their products and services and they are real because they have a website. They don’t have a physical store but since but since they have a website people are going to believe them. So, it’s a must to have because your customers are expecting it and when costume obviously you know get to know about your brands from other sources but to confirm that you have a real business, they are going to look out for you on Google. This is the second reason that tells you why you must have a website.
Showcase your expertise and establish you as an authority
Showcase your expertise and establish you as an authority like you are somebody who has come up with a new mobile, new service and you want to position yourself as an expert in this industry so what are you going to do, you are going to do the content marketing part. What is the problem that you are dealing with and how you can help solve that problem for your customers with the product that you have made and that way you know people will get to know that this person is an expert in this industry and has already thought about the problems and challenges that I can face with regard to this product, with regard this problem and solution already have? And how this company has gone ahead and provide solutions that are easy to use and are very helpful for me so obviously I’m going to buy from them, that way you can showcase your expertise by creating content and it will help you establish as an authority in your domain. You can beat your competitors because your competitors might be really good with the product but they are not creating content but I have told you content is something which is being perceived by people as a source of expertise, they believe people, they believe the websites, who have a good content available there because it means that they have done the research and they know what they are talking about and they have used at that knowledge to create the product or service that they are selling and this makes them a more you know appropriate choice for spending their money to get their problem solve. This is the third reason that tells you why you must have a website.
Encourage people to contact you
The last one is that a website encourages people to contact you. Just like in blog comment you can create a contact page where people can fill up form and reach out to you will on query or you know then can be a service-related form there where people can tell you that I’m interested in these services of you that you offer and I would like to contact you, that I would talk to you. Maybe I want to hire you to speak at an event that can also happen. You can get some booking arrange princess as well so that way when people can contact you, which is controlled by the owner of the business obviously they will be more willing to engage with you and this can be more and more repeat business for you and new opportunities of business as well. This is the forth reason that tells you why you must have a website.
So now totally understand that what are all the different reasons that a website is a must for you. As a student, as a digital marketer digital marketing you can you know if you can do you know that why a business would hire you for what. What are they trying to achieve out of a website, out of doing all this marketing, so now you know that why you must have a website and even then you have your own website you can try to get some results for yourself, using the reviews on the blog comments you know that your content is very great and you can attract traffic from search engines you can you get some leads, you can you can start to email marketing, then you can show that into your employer to your future clients that I am good at it, that I already have got results out of it, then that person will believe you and will hire you. So now you guys must be understood why you must have a website.
There are four reason for why you must have a website, why you must have a website